AFDA Bachelor of Commerce in Business Innovation & Entrepreneurship

AFDA Bachelor of Commerce in Business

AFDA’s programme’s utilise a unique, integrated and outcomes-based that it has so successfully developed over the last 20+ years. While the institution is established with programmes in the Arts including Film, Television and Performance, along with Radio as a recent addition, the AFDA School of Business & Innovation is a new stream of programmes offered in two degrees that disrupt how business and IT qualifications been shaped for the past few decades:


–          BCom Business Innovation & Entrepreneurship
–          Bachelor of Computer Technology (BCT) – Go to: URL for BCompTech


All of AFDA’s programmes integrate with each other at various points in the curriculum. Please contact your nearest campus to book a consultation with the Head of School or BCom lecturer to discuss the details of how and when BCom students may integrate with BA and BCT students.


The School of Business & Innovation is designed to train young creatives, entrepreneurs and technology-savvy graduates to deal with the rapid changes and disruptive technologies that will continue to change the way we do business and perceive opportunity in the world today.


In the BCom degree, students will learn to:


–          Understand the marketplace for new technology based start-up businesses in the creative, media and other industries.
–          Understand how businesses in the field of new technologies function.
–          Understand how to employ new technologies in disruptive ways to gain a foothold in the marketplace and to compete at new levels in the creative industries in the sectors of media, sport and entertainment.
–          Understand how to manage money to ensure the financial stability of their start-up business
–          Understand marketing to ensure that their business idea reaches the required markets.


AFDA is the trading name for The South African School of Motion Picture Medium and Live Performance, and is an accredited private higher education institution. AFDA offers higher certificate and degree programmes that are registered by the Department of Higher Education and Training (DHET) and the South African Qualifications Authority (SAQA). Our programmes are accredited and we participate productively in the ongoing reaccreditation and quality assurance processes of the Council on Higher Education (CHE) to ensure the quality of our programmes. The DHET certificate number for AFDA is 2001/HE07/012.
AFDA Botswana is registered by the Botswana Qualifications Authority (BQA).


For more information, go to:


Download the fee structure under Key Documents to view terms and conditions:


The Undergraduate BCom degree in Business Innovation & Entrepreneurship is available at the Johannesburg, Cape Town & Durban Campuses.


The academic year cycle is from January – December with enrolment permitted from the first semester only at the Johannesburg, Cape Town and Durban campuses.


Heads of Schools for Business & Innovation


Johannesburg: Matthew Glogauer
Matthew has a BA (Hons) from UNISA, a BA in English and Psychology from Wits, and is soon to begin working towards his Master Degree.


He has a wealth of experience in marketing and marketing strategy, consumer insights, and market intelligence. Having worked for companies like KLA, TNS, GfK, Tiger Brands and GSK, his experience includes working in SA and abroad, and working across multiple countries, categories, types of businesses etc. The common factor in this eclectic mix is that of human behaviour and decision-making, under-pinning Matt’s expertise in understanding and influencing consumer and user behaviour.


Cape Town: Steve Drake
MBA UCT & London Business School


Steve has always had a keen interest in the business of creative industries. Born in Cape Town, Steve studied Film and Broadcasting studies at New York University. Upon his return to South Africa in 1995, he worked as a Director of Photography on music videos, short films and commercials, and subsequently as a publicist for South African Film and Television Market amongst others. In 1998 he became the Co Director for the Cape Town International Film Festival and has schedule South African film seasons at international festivals such as Goteborg, Taormina and Tampera. Steve served on the jury of the 22nd Fanta Festival (dedicated to horror films) in Rome, and in London as co-director of the Celebrate South Africa Season at the National Film Theatre. Steve joined AFDA in 2003 as head of the producing department whilst researching his MBA thesis, How to win an Academy Award.


Durban: Arish Sirkissoon
Bachelor of Social Science (UKZN), Honours in Psychology (UNISA), Master’s in Business (MANCOSA)


Arish Sirkissoon (born 21 June 1984) better known by his stage-name LX SETH is a singer, songwriter, producer and academic.  Sirkissoon has been in the entertainment field for the last decade and has signed deals locally and abroad. Sirkissoon has a firm academic background and also owns several businesses in different sectors. In the last decade Sirkissoon has had two number one singles and a record breaking movie.



–          National Senior Certificate (South African Grade 12 / Matric) with endorsement for entry into a Bachelor’s degree.
–          You may enter an AFDA Undergraduate degree if you have successfully completed an AFDA Higher Certificate course.
–          The National Skills Certificate / National Certificate (Vocational) (NCV) on NQF level 4 with 3 fundamental subjects (incl English) above 60% and 4 vocational subjects above 70%.
–          A technical N5 certificate with 4 subjects passed on N5 level incl Maths and English.
–          The ACE School of Tomorrow (Accelerated Christian Education) on an achievement level similar to matric exemption.
–          If you don’t have matric exemption but have passed the first year of an accredited programme on NQF 6 or 7 (first year of a diploma or degree).
–          Should you not have any of the above, you may be able to qualify to complete and pass the AFDA Entrance Exam – go to to read more or contact your nearest AFDA campus to find out more.
–          If you do not have matric exemption, but are 23 years or older, you can apply for exemption to study a degree at AFDA with HESA. See their website > Alternatively you can do the Entrance Exam – go to to read more.
–          Please contact your nearest AFDA campus to find out more.


Please go to to read more.


–          Please go to to read about RECOGNISED PRIOR LEARNING.

Like the Bachelor of Arts degree at AFDA, the core course modules for The AFDA School of Business and Innovation’s BCom and BCT degrees are a unique and progressive approach to deal with the vast expanse of knowledge and theories that are accessible today. More importantly, it is an approach to learning that is designed to stimulate innovative, conceptual and perceptual thinking; in doing so, allowing students to model and align existing knowledge to their integrated production outcomes. Shared production projects, team-based outcomes and evaluation act as the ’glue’ between various degrees and disciplines. Students from various disciplines integrate and share creativity and innovation in a networked, concrete, outcomes-based manner. Core course runs over the 3 years in the BCom and includes the following 5 components:


 1)    Assessing the Dissipation of a Value Flow
2)    Determining Market Need for the Dissipating Value Flow
3)    Originating a Sustainable Business Model
4)    Establishing Brand and Product/Service Appeal
5)    Business Presentation & Effective Delivery Control

There are four compulsory disciplines (areas of specialisation) in the first year of the BCom. From second year, the student will pursue two disciplines according to their aptitude and by third year, the student would major in one of those disciplines:


–          Business Leadership
–          Marketing & Sales
–          Finance
–          Business Management