The brand manager is responsible for adapting a brand strategy for a company’s target market. As the ‘brand guardian’, brand managers maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products.
Here is the average salary of a brand manager in South Africa
The salary trajectory of a Brand Manager ranges between locations and employers. The salary starts at ZAR 36,414 per year and goes up to ZAR 187,145 per year for the highest level of seniority.
Is brand management a good career?
A Brand Manager is one of the top-level positions in a company and experienced candidates are usually selected for the role.
It is very important for a Brand Manager to have a good idea of the company’s products and services as well as the market to help them do their job well.
How long does it take to become a brand manager?
Because brand managers must show past success in marketing campaigns and coordinating team efforts, almost all positions require at least four years of work experience in the marketing field.
What does a brand manager do day to day?
Branding: Brand managers have the skills to create, plan, and implement brand strategies.
Brand managers play a role in buying, sourcing, and manufacturing to make sure all business decisions are consistent with the brand’s image.
Along the way, they make sure all of these efforts meet budget requirements.
What skills do brand managers need?
Analytical skills and attention to detail.
An understanding of trends and an ability to respond to customers’ wishes.
Creativity and an ability to produce innovative and original ideas.
Team working skills.
The ability to manage and allocate budgets.
Written and verbal communication skills.
How do I start a career in branding?
Gain Industry Experience.
Learn Digital Marketing.
Hone Your Copywriting Skills.
Learn How to Art Direct.
Learn the Different Types of Designer Profiles.
Study Persuasion and Human Psychology.
Get Some Agency Experience.