Fedisa school of fashion Courses or programmes offered

Fedisa school of fashion Courses or programmes offered

DIPLOMA IN FASHION MERCHANDISING, MARKETING AND MEDIA

The Programme Structure

The Diploma in Fashion Merchandising, Marketing and Media programme consists of four major non-elective courses, namely, Fashion Theory, Fashion Buying & Sourcing, Visual Merchandising, Marketing & Media and Fashion Retail Management.

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Note:  All courses of the programme are compulsory, and credit bearing as indicated. No electives are offered.

Year 1

Course 1: Fashion Theory

  • Trend Analysis
  • Design History

Course 2: Fashion Buying & Sourcing

Course 3: Visual Merchandising, Marketing & Media

  • Make-up & Styling
  • Store Layout, Floor Planning & Window Display
  • Brand Building & Advertising
  • Fashion Media Studies
  • Computer Aided Design
  • Fashion Journalism (Blog Writing & Visual Journals)

Course 4: Fashion Retail Management

  • Business Management

Year 2

Course 1: Fashion Theory

  • Trend Analysis – Macro Trends
  • Design History

Course 2: Fashion Buying & Sourcing

Course 3: Visual Merchandising, Marketing & Media

  • Brand Building & Advertising
  • Marketing & Consumer Psychology
  • Fashion Advising
  • Fashion Photography – Smart Phone
  • Fashion Public Relations
  • Computer Aided Design
  • Fashion Journalism

Course 4: Fashion Retail Management

  • Business Management
  • Sales Training

Year 3

Course 1: Fashion Theory

  • Trend Analysis – Macro Trends

Course 2: Fashion Buying & Sourcing

Course 3: Visual Merchandising, Marketing & Media

  • Fashion Event Planning
  • Project Management
  • Fashion Videography – Smart Phone
  • Computer Aided Design
  • Fashion Journalism
  • Brand Building & Advertising

Course 4: Fashion Retail Management

  • Business Management
  • Fashion Entrepreneurship

All course components are facilitated in the most subject appropriate manner within the academic environment and contextual framework, depending on the specific assignment content. There is a strong focus on structured group sessions, in order to maximize peer-learning opportunities, as well as several elements of independent knowledge development.

Work Integrated Learning (WIL) is included at various levels and intervals of the programme. This offers candidates the opportunity to identify, initiate and engage with a number of areas of the fashion retail industry that may significantly contribute to develop first-hand knowledge and experience in support of the candidate’s deeper understanding of the commercial fashion environment.

Students also work closely with the academic staff and programme facilitators, which allows for continuous student/lecturer interactions and feedback sessions are undertaken throughout the academic process.

The Purpose of each Course of the programme is as follows:

Fashion Theory

Develops an understanding of the social, political, economic and commercial constructs that influence the continuous evolution of fashion as a source of identity.  The exploration of fashion’s historical context leads to the development of the predictive tools required in the postulation of future fashion trends appropriate for commercial applications in the local and international fashion retail environments.

Fashion Buying & Sourcing

Develops the understanding of the commercial fashion value chain and the processes that underpin the ability to locate, evaluate, negotiate, acquire and critically review sources of merchandise and merchandise production within the global commercial fashion context through both practical and theoretical modelling of supply chain management and procurement strategies.

Visual Merchandising, Marketing & Media

Develops the ability to research, conceptualize and create an optimally appealing merchandise experience for customers in order to maximize sales, through an in-depth understanding of the principles of visual display, marketing and promotional media as associated sales drivers in the fashion retail experience.

Fashion Retail Management

Develops the ability and personal characteristics to identify, initiate and engage with all management aspects within the fashion business environment; from sales and management skills, to the understanding and application of fashion entrepreneurship principles.

Minimum Duration of Studies – Diploma in Fashion Merchandising, Marketing and Media

The Diploma in Fashion Merchandising, Marketing and Media programme can be completed in three years on a six-semester basis, where each semester includes Fashion Theory, Fashion Buying & Sourcing, Visual Merchandising, Marketing & Media and Fashion Retail Management.

The WIL (Work Integrated Learning) is undertaken during the June/July vacation period in order to facilitate an extended industry engagement, as well as certain in-term interval where applicable.

BA FASHION DEGREE

The Structure

Practical components of the programme run on a 3-week cycle, to allow for protracted concentration, while theoretical components are accommodated on a weekly rotation.

The programme consists of four major courses, each consisting of a number of sub-components. The FEDISA programme is assigned as set out below:

Visual Studies
Conceptual design, story boarding, life & figure drawing, illustration, colour theory, visual merchandising, computer aided design (CAD), and 2D & 3D design.

Develops the ability to visually interpret, analyse, render and communicate current, as well as original design ideas as three dimensional structures through thorough research and understanding of prevailing trends and further to interface electronically with the conceptual components of the programme.

Clothing Technology
Pattern technology, pattern grading, technical drawing, garment & textile technology and textiles theory.

Develops the ability to technically analyse, construct and communicate pattern drafting requirements of two and three dimensional patterns for garment production using fabric draping and mathematical methods, thereby enhancing the ability to technically construct both commercial and couture garments using the appropriate technologies and methodologies, whilst at the same time understanding textiles, their uses and various refabrication methods.

Business Studies
Business practice, principles & functions and experiential learning (internship) .

Develops the ability to view the world as an economic opportunity by understanding the business environment based on the analysis of relevant performativity required to successfully launch new small and medium economic enterprises, whilst equipping students with a high level of computer literacy skills to compete successfully in both the local and international design business arenas.

Lifestyle Studies
Fashion & design history, communications and social studies.

Develops the understanding of historical impacts on the world of design in context of the current socio-economic environment. This is achieved by analysing the current global social constructs that impact on the daily performance of design professionals, while enhancing the development of confident communication and presentation skills, applicable to the working world and more specifically the arena of the fashion media.

 

The Programme Structure

The programme structure of the BA Honours: Fashion degree at FEDISA consists of 7 integrated research modules, which includes Work Integrated Learning and a supervised mini-dissertation. All classes are presented in the afternoon, allowing for extending personal research and knowledge development opportunities during the morning.

MODULE 1: INTEGRATED RESEARCH METHODOLOGY
Focus: On research questions, planning a research proposal, qualitative research processes, quantitative research processes, designing surveys and questionnaires and the language of research (writing and presenting seminar papers and dissertations).

MODULE 2: FASHION VALUE CHAIN LINK 1 – FASHION AND TEXTILE DESIGN
Focus: Analyses the impact of social, cultural and psychosocial dynamics on trend forecasting and interrogates theories, philosophies and discourse on the nature of augmented reality and its possible impact on trend forecasting.

MODULE 3: FASHION VALUE CHAIN LINK 2 – MANUFACTURING AND DISTRIBUTION,
Focus: On analysing the current impact of global economic dynamics on manufacturing and distribution in the fashion industry. It also aims to analyse the current impact of global and national politics on manufacturing and distribution in the fashion industry and contemplates sustainable practice.

MODULE 4: FASHION VALUE CHAIN LINK 3 – FASHION MARKETING
Focus: Contemplates the impact of global social, cultural and psychosocial dynamics on marketing and advertising in the fashion industry. It also interrogates theories, philosophies and discourse on augmented reality and its role in transforming marketing and advertising in the fashion industry and envisions the future of fashion in this context.

MODULE 5: FASHION VALUE CHAIN LINK 4 – FASHION RETAIL
Focus: Analyses the impact of global and national economic dynamics on fashion retail, contemplates the impact of global and national politics and mercantile law on fashion merchandising and envisions the future of fashion in this context.

MODULE 6: WORK INTEGRATED LEARNING
Focus: Will require students to identify, initiate and engage with a chosen area of interest that will contribute to the final mini-dissertation. Students will conduct action research in an actual industry setting, and will document their findings.

MODULE 7: MINI-DISSERTATION
Focus: Requires students to write a comprehensive mini-dissertation sparked by content explored in modules two to five. Students will also be expected to incorporate action research conducted in a fashion industry setting.
NOTE: The BA Honours: Fashion Degree is a pure research qualification and no fashion design or construction skills are required.

Minimum Duration of Studies – BA Honours

The BA Honours: Fashion Degree can be completed in one year on a two-semester basis, where semester one includes Research Methodology and Course Work and semester two the supervised Mini-Dissertation. The Internship (Work Integrated Learning) is undertaken during the June/July vacation period in order to facilitate an extended industry engagement.

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