North West University Graphic Design

Graphic design

What does a graphic designer do?

Graphic design is “art in the form of visual communication”. A graphic designer creates original, creative illustrations and designs in response to a problem or situation. Graphic design includes the aesthetic and creative aspect of all promotional and corporate visual material used in the business and advertising world. Examples include designing and illustrating logos, brochures, promotional posters, web pages, interactive CD’s, technical and editorial illustration, and menus. It also includes cover design and design layout. A graphic designer thus creates for the purpose of promotion, marketing or visual communication. The world of graphic design is one of the most stimulating and exciting fields of study a talented student can enter.

Where can you work?

The career possibilities in graphic design are plentiful. The industry is a growing and dynamic one and is generally known as the largest employer of artists in creative careers. Individual talent, motivation and personality, however, all play a vital role in determining the position of a qualified designer in the market. Besides design institutions and printing houses, many organisations employ graphic designers to do design and illustration work for them. A graphic designer who enjoys independence, can start his/her own design business. Have a look at the list of possibilities:

Professional graphic designer
Freelance artist
Animation artist
Editorial designer
Design director
Layout artist
Children’s book artist
Comic artist
Illustrator
Advertising artist
Packaging designer
Web page designer
Educator
Multimedia designer

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