Vega : Advanced Diploma in Brand Innovation (Part Time)

​​18 MONTHS PART-TIME | NQF LEVEL 7 | 120 CREDITS | SAQA ID: 73369

The IIE Advanced Diploma in Brand Innovation focuses on the development of applied competence in innovative thinking and brand building. Students gain insight into the strategic components that contribute to sound brand building; the practice of research in the real world and the nature of innovation in building healthy organisations. This qualification provides access to and a solid foundation for the BA Honours in Strategic Brand Communication.​

The Principles of Strategic Thinking

Focuses on new brand paradigm thinking and is based on the concept of strategic and holistic thinking. Students are introduced to the definition and theories of strategy. The term strategic conceptual thinking is explored by introducing students to the nature, forms and elements of logical thinking and argumentation.​ 

Integrated Brand Communication Management

Due to the changing nature of the industry and the new brand paradigm thinking, it is imperative that students gain insight into the industry and the components that contribute to Integrated Brand Communication and the management thereof. This module introduces students to the nature of the South African brand communications industry with an overview of the trends affecting this industry. 

Research and Market Intelligence

This module introduces students to the role and relevance of research and how insight can be created from research in brand communication. It provides an overview of the research process, research designs and sources of research information. 

Context Planning and Channel Innovation

Examines the emergence of the consumer society within a stakeholder-driven environment. Emphasis is placed on consumerism and consumption in a post-modern era and provides an overview of the trends within channel and context planning.​